Upcoming Speaking Engagements |
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Past Presentations
| September Rosemont, Illinois Crain's Small Business Forum "Doing the Web Smartly: Online Marketing " September 6, 2006 |
| William Furlong, president of SearchChannel, will join three other successful small business owners in a panel discussion dealing with online marketing tools For additional information contact http://www.chicagobusiness.com/ |
| April Los Angeles WPA2006 Two-Day Publishing Conference "The Publishing Revolution: Strategies and Solutions for Success" April 20-21, 2006 |
| William Furlong, president of SearchChannel, will moderate a panel discussion regarding the emerging tier of specialized vertical search during the WPA two-day Publishing Conference this April. For copy of the 2006 Conference brochure: WPA 2006, 2-Day Publishing Conference (PDF) |
| January Chicago International Advertising Association - Chicago Chapter Thursday, January 26, 2006 |
| Bill Furlong will explain why search marketing on Yahoo and Google in 2006 will generate more ad revenue than the "Big Three" TV networks. From consumer marketing to B-to-B, this emerging form of advertising will change your business forever. This great networking opportunity will provide you with valuble insights to the fastest growing advertising medium today. For copy of complete PowerPoint Presentation go to: IAA Chicago Presentation For more details go to:view.exacttarget.com |
| November Chicago American Business Media's Top Management Meeting Tuesday, November 15 |
| On Tuesday, November 15, SearchChannel's own Bill Furlong will join a select group of top executives to participate in American Business Media's Top Management Meeting in Chicago. This annual think tank will cover topics from blogs, to ethics, to global marketing and will produce an accurate, real-life picture of best practices in the industry. Along with panelists Chuck Richard of Outsell, Inc. and Spencer Spinell of Google, Bill will discuss vertical search, its potential as a big revenue opportunity, and how refined use can mean beating some of the big names at their own game. For more details please see American Business Media's website at www.americanbusinessmedia.com. |
| October St. Louis, Missouri BMA(Business Marketing Association) Luncheon Presentation Thursday, October 6th, Noon |
| Bill Furlong on "Vertical Search and Its
Emerging Impact on Media, Consumers
and Marketers" For more details go to:www.bma-stl.org |
| September Columbia,South Carolina Ad Club Luncheon Series Wednesday, September 21st., Noon |
| Bill Furlong on "Vertical Search and Its
Emerging Impact on Media, Consumers
and Marketers" For more details go to:www.columbia.com |
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| BMA Conference Agenda | |
| "Marketing the Marketing Department" | |
| June 9 - 10, 2005 | |
| Millennium Knickerbocker Hotel | |
| Chicago, IL | |
"The Emerging World of Vertical Search Strategies"
Bill Furlong, President & Partner, SearchChannel
A new field of search called Specialized or Vertical search is taking root across a myriad of industries and topics. This presentation will look at just how serious search has become and where it will take the business marketing practitioner.
It has unfolded into three key areas: local, topical and vertical, or business to business. The presentation will feature:
- The general impact of search on web users, marketers and publishers
- How marketers are shifting budgets to search
- The emerging b2b search engines: how they work, who uses them and how marketers utilize them
- SEO and PPC, the two anchors to a strong search strategy
- Integrating Search Engine marketing into the mix -How to track success
- A look at blogs, sell side advertising, contextual networks, behavioral targeting.
View Entire BMA Conference Agenda