How We Do It
How We Build Your SearchChannel
-We aggregate and index the entire onsite editorial content. We also integrate any database content that is not on the site but is web ready.
-Then, we catalogue all the publishers’ commercial content: trade shows, conferences, reprints, etc.
-We harvest the Web at large of all defined, relevant information. This will include suppliers, government organizations, associations, and other editorial content.
-We Incorporated search-based advertising opportunities sold by staff or through online bid systems
WHY own and operate your own search engine?
SearchChannel is designed and built as a publishing tool that media publishers can use to seize the search opportunity by enabling you to:
- Control the editorial policy - which sites are included in real time
- Control the integration of the search into your site so your brand is protected and reinforced many other providers want to build their brand with your traffic
- Control the advertising business and processes
-You control pricing standards
-You own the advertisers and leverage the relationship into integrated programs
-You set advertising policies
Benefits
BENEFITS OF A SEARCHCHANNEL SYSTEM
-Increases repeat usage by your site visitor. This will increase available inventory to sell run of site products
-Reinforces your position as the number ONE source for industry information
-Develops a new and high margin revenue stream that is automated and recurring
-Increased synergy with print vehicles: new feedback loop for editorial as well as self-promoter of publisher's portfolio
FOR USERS
-Provide them a familiar search interface so it’s quick and easy. No more irrelevant results!
-Access comprehensive industry content, both search and directory listings - so they find the information they want
-Provides a quick resource for business at hand
-Advertising messages are exactly the information they desire, as they are directly relevant
FOR ADVERTISERS
-The ability to easily target industry consumers
-A cost effective advertising system in a performance based ad model
-Ability to target buyers when they are in the buying mode
-Ability to serve an ad that is "contextually relevant" to the viewer
-Lead generation and fulfillment is now more efficient
Copyright © 2007. SearchChannel.
All Rights Reserved. |